3 Sides To Effective Video Communication

If you haven't yet watched the video, click here to watch it. Otherwise, this video transcript will help you highlight the most important points on your to-do list to begin communicating more effectively using video.

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You have some decisions to make about how you are going to market yourself and your company in 2017 and beyond. We're biased, but the stats back up our claims that video is the king of content these days.

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To fully capitalize on a video marketing and sales strategy, we'd like to introduce you to a concept that we are calling the Video Communication Triangle.

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The Communication Triangle identifies the three points where you want to make sure that you are set up to most effectively communicate with your customers and prospects using video.

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Point 1 of the triangle is going to be video that allows you to communicate during core business interactions that you have with your prospects and customers. For new prospects who are considering doing business with you and want to get know more about you before agreeing to meet you in person, you'll want to have professionally produced videos that are about you and your team. You'll also want to have testimonial videos from your clients that will help inspire confidence in you and your services. By having these types of core business communications on video, you can save a lot of time and ensure that the message you want to deliver is spot on every time.

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Point 2 of the Communication Triangle is all about nurturing your existing network to continue to build those relationships and generate those valuable referrals. You'll want to make sure you have a plan to periodically stay in front of your customers,engage them, and consistently add value. Having a message that you deliver via video to each customer in your network will ensure that customers are constantly hearing your voice and your thoughts, seeing your face, and developing further allegiance towards you and your brand. And, if you have the right partner to do this, it will save you a ton of valuable time.

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Point 3 of the Triangle is reserved for those instances when you'll definitely want to personally interact with your customers and/or your prospects. We absolutely aren't advocating doing away with a phone call or face to face interaction, but there is real power in your communications when you send a personal video at the right time to your customers or your prospects. To say thank you, to offer congratulations, to follow up with a prospect, and lots more.

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If you adopt a video sales and marketing strategy that is mindful of all three points of the Communication Triangle, you'll ensure that your messages are more modern, crisp, and effective. You'll also save yourself a lot of time because no longer do you have to be in every place at once.

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Choosing a partner like Vizoodeo, who offers a solution for all three points of the Video Communication Triangle, can help you crush the competition in 2017 and beyond. We offer a wide range of services that will allow you to get started slowly or hit the ground running fast. We even offer services to help take some of the leg work out of sending your videos to your customers or posting them to social media. We can do all that for you.

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There has never been a better time to get started.

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